Turn Clicks Into Booked Jobs — Not Dead Leads.
We build and run a done-for-you booking pipeline for home-service businesses, so your team only talks to qualified prospects who are ready to schedule a job.
- Stop chasing cold leads that never answer.
- Get a predictable flow of quote requests and booked jobs.
- Free your team from follow-up and admin so they can focus on doing the work.
No long-term contracts. Built around real job bookings, not vanity metrics.
Built by Polycoded — developers and marketers obsessed with booked jobs, not just 'more leads.'
We've designed and optimized funnels for e-commerce and service brands. Now we're bringing that same engineering mindset to home-service businesses that want real appointments on the calendar.
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Why Most Service Businesses Struggle to Turn Leads Into Real Jobs
You don't actually have a lead problem. You have a conversion and follow-up problem. Most home-service companies are leaking money between the 'click' and the booked job.
- You're paying for leads that never pick up the phone or reply to your texts.
- Your team is too busy on-site to call back every new inquiry quickly.
- You've tried agencies that 'drive traffic' but don't help you close the loop.
- Your follow-up depends on whoever remembers to check the inbox that day.
- Your calendar never feels as full as it should — even when ad spend is high.
The result? You work harder, spend more on ads, and still feel like the pipeline is drying up.
The Polycoded Booking Pipeline™
Instead of just throwing more leads at you, we build an end-to-end system that turns interest into booked jobs. From the first ad impression to the confirmed appointment, every step is engineered to reduce friction and increase show-up rates.
Targeted Traffic
Meta campaigns dialed into your service area and best-fit jobs, so the right people see your offer at the right time.
Conversion-Optimized Landing
A focused landing page that makes it stupid-simple for visitors to request a quote or book a call — with tracking built in.
AI Follow-Up & Booking
Automated, human-like SMS and email follow-up that qualifies leads, answers basic questions, and books them onto your calendar.
How It Works (In Plain English)
No complicated dashboards. No mystery tactics. Just a simple, predictable system to turn ad clicks into booked jobs.
We launch high-intent ads in your service area.
We start by understanding your highest-value jobs and service radius. Then we launch campaigns designed to attract homeowners who are actively looking for what you do.
Leads land on a purpose-built booking page.
We send traffic to a clean, focused page built to convert — not a generic home page. Every element is there to move them toward requesting a quote or booking a call.
AI handles follow-up, qualification, and reminders.
Our AI engine responds to new leads instantly, asks qualifying questions, handles basic objections, and guides serious prospects to choose a time that works for them.
Your team shows up to pre-qualified appointments.
You and your team simply show up to booked appointments with people who know who you are, what you do, and why they're meeting with you.
You keep control over your business. We just give you a pipeline that actually works.
What We Set Up and Run For You
This isn't a 'course' or a stack of tips. It's a done-for-you build-out of your booking pipeline, plus ongoing optimization.
Meta Ad Campaigns
Creative, copy, and structure built around your specific services, locations, and ideal customer profile.
High-Converting Landing Page
A custom landing page (or funnel) designed to convert visitors into quote requests or bookings, with tracking and analytics in place.
AI Follow-Up & Qualification
Automated messaging that responds within seconds, asks smart qualifying questions, and nurtures leads until they're ready to book.
Calendar & CRM Integration
We integrate your booking flow with your calendar and/or CRM so your team always knows who's coming up next.
Ongoing Optimization
We watch the numbers and keep tuning ads, pages, and messaging so your cost per booked job goes down over time.
Transparent Reporting
Simple reports that show you exactly how many leads you got, how many booked, and where your money is going.
Is This a Fit for Your Business?
This works best for home-service companies that want a predictable flow of jobs and are ready to grow.
A great fit if…
- You run a local service business (roofing, HVAC, solar, plumbing, electrical, etc.).
- You can handle at least 10–20 more jobs per month without breaking operations.
- You already close deals well once you're in front of the right prospects.
- You're willing to invest in ads and infrastructure that actually produce bookings.
Probably not a fit if…
- You aren't prepared to follow through on booked appointments.
- You're looking for a one-time quick fix instead of a real system.
- You're not able to handle more work right now.
Our Simple Promise
We stand behind what we build. If we don't deliver a meaningful increase in qualified appointments, we don't feel right taking your money.
Our goal with every client is at least 10+ qualified appointments in the first 90 days. If we don't hit that, we'll keep working for free until we do.
The details of the guarantee are finalized on our call so we can align it with your current volume, service area, and ad budget.
What Your Business Looks Like 90 Days From Now
Here's what changes when your booking pipeline is actually doing its job.
- You wake up to new leads and appointments already on the calendar.
- Your team spends less time chasing people and more time doing paid work.
- You know exactly which campaigns and offers are producing jobs.
- Your ad spend feels like an investment, not a gamble.
- You finally have a pipeline you can build long-term growth on.
Who's Behind the Pipeline?
Polycoded is a small, engineering-led studio run by people who actually build and ship things — not just talk about marketing. We've spent years designing websites, funnels, and automations that turn traffic into revenue for e-commerce and service brands.
We combine web development, email marketing, and automation to solve one problem: getting service businesses more booked jobs. We use this same system ourselves — which is probably why you're here.
Matt
Founder, Polycoded
Common Questions
Most pipelines are ready to go live within 2-4 weeks, depending on how quickly we can get access to your accounts, assets, and calendar.
No. We handle the setup, integrations, and optimization. You just need to be ready to take calls and show up to appointments.
We typically recommend starting with $20-25/day as a baseline for most industries. On our strategy call, we'll walk through what makes sense for your market, margins, and goals.
In many cases, yes. We can plug into your existing stack, or we can build a separate landing funnel that lives alongside your current site. We also offer full website redesigns that will integrate flawlessly with the system.
Ready to Turn Leads Into Booked Jobs?
If you're tired of paying for clicks and calls that go nowhere, let's build you a pipeline that actually fills your calendar.
Book Your Strategy CallOn this call, we'll review your current lead flow, map out a realistic booking target, and see if the Polycoded Booking Pipeline™ is a good fit for your business.